F. Scott Fitzgerald famously once said that there are no second acts in American life, but in the case of dubious street food and second verse, he got it a little wrong.

second verse was founded by Colin Lynch Smith and Ian Lynch Smith, the brothers behind Freeverse, a beloved maker of apps and games for Apple platforms since 1994. But despite the fraternal founders and the similarity of the company names, the mission of second verse is a bit different.

Freeverse grew to a team of 30 developers based in Brooklyn, before it was acquired by ngmoco/DeNA. Along the way it garnered multiple Apple Design Awards and had numerous chart-topping hits. These included games such as Flick Fishing, Wingnuts, Skee-Ball, the Burning Monkey and Big Bang series, as well as published applications such as Lineform, Sound Studio and Comic Life. While second verse will neither reject awards or hits, it has no set roster of developers, does not desire growth for growth’s sake, and isn’t really based anywhere, (other than Delaware for tax purposes and NYC for the diversity of street food).

second verse is going to create cool stuff. Some of it we hope will make money. Some of it, we know, won’t make a dime. We’re still going to make those things anyway. 

Ian Lynch Smith • Mark Andersson • Kevin O'Neil • Colin Lynch Smith (Elder of the Gentle Race)

Steve Jobs demoing the Freeverse app Motochaser, from the Freeverse scrapbook.